Built by finance people,
for finance teams.
Not built by engineers who've never closed a set of books.
"Fincelo is what happens when the people who lived through the worst of SaaS finance operations decided to build the platform they always needed — but never had."
The problem we lived
Seven years in SaaS revenue operations taught us one thing: the tools finance teams are given are built by people who have never actually closed a set of books, chased a GST mismatch at 11pm, or argued with an auditor about a ratchet clause.
Every India SaaS company above ₹2 Crore ARR hits the same invisible wall. The product is working. Customers are renewing. Engineering is shipping. But somewhere between the CRM and the books, finance is quietly drowning.
The CFO spends Monday morning in Excel — not by choice, but because the billing tool doesn't talk to the revenue recognition sheet, which doesn't talk to the GL, which doesn't talk to the GST portal, which doesn't know about the TDS certificate stuck in someone's email. The ARR waterfall the board asked for is rebuilt from scratch every single quarter.
This is not a people problem. It is a tooling problem. The tools were not built for this.
What finance teams actually face
Every Western billing tool was built for Silicon Valley SaaS. They have never heard of CGST versus IGST. They cannot generate an IRN. They cannot reconcile a 26AS. They cannot handle a customer who deducts 2% TDS under a section that changed in Budget 2020.
Chargebee and Razorpay do billing well. They are not revenue recognition engines. Series A and B companies with Big 4 auditors are building recognition schedules in Excel. Every month. Manually. At ₹100 Crore ARR this is a material audit risk.
No tool flags that a minimum commitment clause prevents a contraction. No tool detects that an escalation clause means next year's renewal should have been ₹15L higher. Revenue leakage compounds invisibly — and no finance team knows how much until a Big 4 diligence team finds it during fundraising.
The average India SaaS company closes its books between 8 and 15 working days after month end. The best in class close in 3. The difference is not the team. It is the systems.
"Built by a revenue operations practitioner who has filed GSTR-1s, argued about ratchet clauses, and closed books under audit pressure. Not by engineers who've never closed a set of books."
What Fincelo automates — end to end
Fincelo is India's SaaS billing and revenue intelligence platform — built for the entire finance team. Eighteen modules. Seven autonomous AI agents. One connected platform from contract to cash to compliance.
Revenue intelligence — ASC 606 and IFRS 15, 5-scenario period close with CFO decision paths, churn and contraction waterfall, ARR/MRR/NRR, 12-month scenario forecasting.
Contract intelligence — self-improving AI extraction, ratchet clause and minimum guarantee detection, e-signature, SLA breach engine, full audit trail.
Billing and subscription — monthly, quarterly, annual, multi-year, usage-based. NLP invoice creation. Quote to cash in one flow.
Payment intelligence — every customer scored 0–100. Dunning runs automatically. Promise-to-pay tracked. Collections run themselves.
India compliance — all 10 GST treatment types, IRN e-invoicing via IRP, GSTR-1 auto-population, TDS Section 194J with 26AS reconciliation. Zero manual entry.
CFO and finance leadership briefing — daily AI briefing, one-click board report generation.
The agents never make the judgment calls. Churn treatment, bad debt write-offs, expansion billing, and period close approvals always stay with the CFO. Agents just make sure nothing routine falls through the cracks.
Seven agents. Always working.
Seven autonomous AI agents run continuously within finance-team-defined guardrails — Collections, Compliance, Anomaly Detection, Renewal Tracking, Customer Intelligence, Billing, and CFO Co-pilot. Every outcome becomes a training signal. Not automation — compounding intelligence.
What the team gets back
Revenue ops stops rebuilding waterfalls and starts modelling scenarios. The billing team stops chasing payments and starts analysing customer health. Finance managers stop reading MSAs and start identifying expansion opportunities. The team stops worrying about the next audit and starts preparing for the next board meeting.
Not faster finance operations — liberated finance operations.
Where we are
Fincelo is early — we're building this from the ground up with the finance leaders who'll actually use it every day. We're not claiming traction we don't have; we're claiming a founding team that has actually done this job, and a product built specifically for the problems that job creates.
The name
Fin — Finance. celo — from the Latin celeritas (speed), the same root as accelerate. Together: Finance accelerated. The close that takes 12 days, done in 3. The report that takes a day, ready before the CFO's morning coffee.
Our promise
The close will be shorter. The audit will be cleaner. The board will see numbers they trust. The AI agents will do the work your team doesn't have time for. You will stop maintaining the machine. You will start directing strategy.
About Fincelo
Our story & mission
"Fincelo is what happens when the people who lived through the worst of SaaS finance operations decided to build the platform they always needed — but never had."
The problem we lived
Every India SaaS company above ₹2 Crore ARR hits the same invisible wall. The product is working. Customers are renewing. Engineering is shipping. But somewhere between the CRM and the books, finance is quietly drowning.
The CFO is spending Monday morning in Excel — not by choice, but because the billing tool doesn't talk to the revenue recognition sheet, which doesn't talk to the GL, which doesn't talk to the GST portal, which doesn't know about the TDS certificate stuck in someone's email. The ARR waterfall the board asked for is being rebuilt from scratch every single quarter.
This is not a people problem. It is a tooling problem. The tools were not built for this.
What finance teams actually face
What Fincelo automates — end to end
Fincelo is India's SaaS billing and revenue intelligence platform — built for the entire finance team. Eighteen modules. Seven autonomous AI agents. One connected platform from contract to cash to compliance.
- Revenue intelligence — ASC 606 and IFRS 15, 5-scenario period close with CFO decision paths, churn and contraction waterfall, ARR/MRR/NRR, 12-month scenario forecasting.
- Contract intelligence — self-improving AI extraction, ratchet clause and minimum guarantee detection, e-signature, SLA breach engine, full audit trail.
- Billing and subscription — monthly, quarterly, annual, multi-year, usage-based. NLP invoice creation. Quote to cash in one flow.
- Payment intelligence — every customer scored 0–100. Dunning runs automatically. Promise-to-pay tracked. Collections run themselves.
- India compliance — all 10 GST treatment types, IRN e-invoicing via IRP, GSTR-1 auto-population, TDS Section 194J with 26AS reconciliation. Zero manual entry.
- CFO and finance leadership briefing — daily AI briefing, one-click board report generation.
Seven agents. Always working.
Seven autonomous AI agents run continuously within finance-team-defined guardrails — Collections, Compliance, Anomaly Detection, Renewal Tracking, Customer Intelligence, Billing, and CFO Co-pilot. Every outcome becomes a training signal. Not automation — compounding intelligence.
What the team gets back
Revenue ops stops rebuilding waterfalls and starts modelling scenarios. The billing team stops chasing payments and starts analysing customer health. Finance managers stop reading MSAs and start identifying expansion opportunities. The team stops worrying about the next audit and starts preparing for the next board meeting.
Not faster finance operations — liberated finance operations.
The name
Fin — Finance. celo — from the Latin celeritas (speed), the same root as accelerate. Together: Finance accelerated. The close that takes 12 days, done in 3. The report that takes a day, ready before the CFO's morning coffee.
Our promise
The close will be shorter. The audit will be cleaner. The board will see numbers they trust. The AI agents will do the work your team doesn't have time for. You will stop maintaining the machine. You will start directing strategy.
Fincelo Technologies Private Limited · India-first 🇮🇳 · Global-ready 🌏 · Revenue Intelligence, Beautifully Automated
Privacy Policy
Last updated: June 2026 · Fincelo Technologies Private Limited
This Privacy Policy explains how Fincelo Technologies Private Limited ("Fincelo") collects, uses, shares, and protects information when you use the Fincelo platform. Fincelo is compliant with India's Digital Personal Data Protection Act 2023 (DPDPA) and the Information Technology Act, 2000.
1. Who we are
Fincelo Technologies Private Limited is the data fiduciary for personal data processed through the Platform. For privacy inquiries: privacy@fincelo.app
2. Data we collect
3. Legal basis for processing
- Contract performance: Processing financial data is necessary to provide the service.
- Legal obligation: Compliance with GST law, TDS, and Companies Act requires retention of certain financial records.
- Legitimate interest: Security monitoring and fraud prevention.
- Consent: For marketing communications. Withdrawable at any time.
4. How we use your data
- To provide and operate the Platform and its features
- To generate invoices, recognition schedules, compliance reports, and board materials on your behalf
- To interface with government portals (IRP, GSTN) for e-invoicing and GSTR-1 as authorised by you
- To run AI agents within your defined guardrails
- To communicate platform updates and security notices
5. Data sharing
We do not sell your data. We share data only with: payment processors (Stripe, Razorpay) for Fincelo subscription billing; government portals (IRP/GSTN, TRACES) as required by law; AI service providers under strict data processing agreements; infrastructure providers under equivalent data protection terms; and when required by law or court order. Your financial data is never shared with other Fincelo customers. Workspace data is isolated using Row Level Security.
6. Data security
- AES-256 encryption at rest; TLS 1.3 in transit
- Row-level security (RLS) ensuring complete workspace isolation
- Role-based access controls with audit logging on all sensitive operations
- Regular security assessments and penetration testing
- Incident response compliant with DPDPA 2023 notification timelines
7. Data retention
Financial records are retained for a minimum of 7 years from creation date in compliance with the Companies Act 2013, Income Tax Act 1961, and GST law. Account data is retained for the duration of your subscription plus 3 years unless you request earlier deletion (subject to legal retention obligations).
8. Your rights under DPDPA 2023
- Right of access: Request a summary of personal data we hold about you
- Right to correction: Request correction of inaccurate data
- Right to erasure: Request deletion subject to legal retention requirements
- Right to grievance redressal: File a complaint with our Data Protection Officer
- Right to nominate: Nominate a person to exercise rights on your behalf
To exercise your rights: privacy@fincelo.app. We respond within 30 days as required by DPDPA 2023.
9. Cookies
We use strictly necessary cookies for authentication. We use analytics cookies (with consent) to understand Platform usage. No advertising or tracking cookies. Manage preferences in your account settings.
10. Cross-border data transfers
Data is primarily stored in India. Where transferred to processors outside India (e.g. AI service providers), we ensure equivalent data protection through contractual safeguards as required by DPDPA 2023.
11. Contact & grievances
Data Protection Officer: Fincelo Technologies Private Limited
Email: privacy@fincelo.app
Terms of Service
Last updated: June 2026 · Fincelo Technologies Private Limited
These Terms of Service ("Terms") govern your access to and use of the Fincelo platform. By accessing or using the Platform, you agree to be bound by these Terms.
1. Acceptance
By signing up or using Fincelo, you represent that you have the authority to bind your organisation to these Terms. If you do not agree, do not use the Platform.
2. Services
Fincelo provides a SaaS billing and revenue intelligence platform including contract intelligence, billing and subscription management, ASC 606 / IFRS 15 revenue recognition, India GST and TDS compliance, AR aging and collections, FP&A reporting, and autonomous AI agents. Modules available depend on your subscription plan.
3. Account security
- Provide accurate information and keep it updated
- Maintain confidentiality of your credentials — each user requires their own account
- Notify us immediately at security@fincelo.app of any unauthorised access
4. Permitted use
You may use the Platform for your organisation's legitimate internal business purposes only. You may not: reverse-engineer the Platform; use it to process data for third parties without written authorisation; circumvent security measures; resell or sublicense access; or use AI agent outputs as professional financial or legal advice without independent verification.
5. Data ownership & portability
Your data remains yours. Fincelo processes it on your behalf as a data processor. On termination, you may request an export of your data within 30 days. After 60 days post-termination, data is deleted in accordance with our retention policy and applicable law.
6. Subscription, payment & billing
- Subscriptions billed in advance on a monthly or annual basis
- Annual plans billed upfront; refundable only as per Section 7
- Monthly plans may be cancelled at any time; effective at end of current period
- Overage charges (AI agent actions beyond plan limits) billed monthly in arrears
- Prices in INR (India) or USD (US). GST applicable on India subscriptions
- Price changes communicated with 30 days' notice; do not affect current annual period
- Payment failure may result in suspension after 7 days' grace period
7. Refund policy
- Free trial: 14 days, no credit card required
- Monthly plans: No refunds. Cancel before next billing date to avoid future charges.
- Annual plans: Pro-rated refund available within 30 days of the first paid annual period, minus any setup or onboarding costs.
- Service credit: Material downtime (>4 hours cumulative in a calendar month) entitles you to one additional month of service credit.
- Refunds not available where the Platform has been used to generate IRNs, file GST returns, or execute compliance submissions.
8. Intellectual property
The Fincelo platform, its design, software, algorithms, AI models, and brand are owned by Fincelo Technologies Private Limited. You receive a limited, non-exclusive, non-transferable licence to use the Platform during your subscription.
9. Confidentiality
Both parties agree to maintain strict confidentiality of the other's non-public information. Fincelo employees access customer financial data only as necessary for support, with documented justification.
10. Warranties & disclaimers
The Platform is provided "as is". We warrant it will perform materially per its documentation. AI-generated outputs (contract extraction, CFO briefings, compliance recommendations) are tools to assist your team — not a substitute for professional financial, legal, or tax advice. You are responsible for verifying AI outputs before regulatory filings.
11. Limitation of liability
Fincelo's total liability for any claim shall not exceed fees paid in the 3 months preceding the claim. Fincelo is not liable for indirect, consequential, or punitive damages, including regulatory fines arising from reliance on AI-generated outputs.
12. Term & termination
Either party may terminate for material breach with 30 days' notice and opportunity to cure. Fincelo may suspend accounts immediately for violation of Permitted Use or non-payment after notice.
13. Compliance with law
You are responsible for ensuring your use complies with applicable law including Companies Act 2013, Income Tax Act 1961, and GST law. While Fincelo automates compliance workflows, ultimate regulatory responsibility rests with you.
14. Governing law & disputes
Governed by the laws of India. Disputes subject to binding arbitration under the Arbitration and Conciliation Act 1996. Seat of arbitration: Delhi, India. Language: English.
15. Changes to Terms
We may update these Terms with 30 days' notice via email and in-Platform notification. Material changes will not apply retroactively to current billing periods.
16. Contact
Questions about these Terms: legal@fincelo.app
Fincelo Technologies Private Limited, India